Blackout Powers Some Super Advertisers
Call it the Super Bowl of real-time marketing. Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year’s Super Bowl....
Advertising Efforts
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NFL Has Nothing to Fear With Advertisers
The powers that be in the National Football League — team owners and Commissioner Roger Goodell — certainly aren’t sweating it in public. But to the extent that the rising national...
Inside Process of Buying a Super Bowl Ad
Now that it has been decided that the Patriots and the Giants will face off in Super Bowl XLVI, it's time to shift our focus to the big game tradition that people really care about: Super...
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