10 Questions With Richard Justice
9. Social Networking
Posted On 05.17, 2013
RCS: You've spent your entire career in print journalism, but have been remarkably adaptive to new media. In a radio interview, Kornheiser relayed a discussion he had with you. "Richard Justice told me about Facebook six or seven years ago. Justice is way into all the technological advances. I'm not sure what is going to succeed Twitter, but he's already doing it. He told me how you can do this and you can do that, and it changes your life. And then he also told me he spends about five hours a day doing it."
Why do you think social networking and other sites are important to your career?
Justice: My industry is in transition. There's still a hunger for good journalism, but we have yet to figure out how to monetize it in the digital age. So what do we do? Right now, we're running down a dark hallway as fast as we can go. We have no idea what's at the end of the hallway because we have to keep trying to figure it out. The Internet age is incredibly energizing.
Two baseball seasons ago, an official with an NL team held up his BlackBerry and showed me a message from MLB: “Morgan Ensberg DFA.” It was a Sunday afternoon, and the Astros had just designated their third baseman for assignment. I got out my BlackBerry and began to type. Within 10 minutes of me receiving that message, we had a story on our web site about Ensberg being shown the door. And, I might add, thousands of people got that story for free. If we don't figure out how to get people to pay for what we do, we're all going to be out of work.
In the mean time, we have to embrace every aspect of this new age: blogging, video, audio, radio, TV. I believe in my heart of hearts that people that go to games and hang around in clubhouses and hear things and build relationships and have information will always have a job. I hope. Gulp.