RCS: The new television contract with ESPN, replacing Fox, how might that benefit the BCS?

BH: The deal with ESPN is a really good thing. ESPN has so many platforms for promoting games - all their broadcast channels, the website, ESPN360, their magazine. ... Their coverage of the regular-season games is phenomenal. But I want to say that FOX has been terrific - their people are wondeful to work with. FOX did promote the BCS through NFL games and the website. They did a nice job. Obviously, ESPN's financial offer was better, and they also bring a season-long promotional platform, it's a presence FOX couldn't provide.

RCS: But are you concerned that ESPN wants to put all the BCS bowl games on cable?

BH: We know that 98 million households get ESPN over basic cable. While there are many people who don't get cable, most of the fans who are interested will find ways to watch the games. And by January 2011, (ESPN's first BCS bowl games) there will be many more people who'll have access to ESPN.