Big is good in this state. Bigger is better still. A short walk away is a 20,000-square-foot weight room and an equally recruiting-friendly, state-of-the-art locker room complete with gaming stations and a nutrition bar. Brown, himself, is one of the highest-paid coaches in his sport — at better than $5 million a year, pulling down more than four NCAA Division I schools spend on their entire athletics program.
"The thing you know at the University of Texas," he says, "is that you're going to be able to have the best of the best and you're going to have it on a yearly basis. … I wouldn't swap with anybody."
Football merely fronts the largesse. In the past three years, USA TODAY Sports' annual analysis of college athletics finances shows, no college athletics program has out-earned or outspent the colossus that is Texas.