ESPN Proves Tiger Still No. 1

ESPN Proves Tiger Still No. 1

This headline was on ESPN.com: "Tiger Shoots 74 at Players.'' The subject was Tiger Woods, tied for 100th, and not either of the co-leaders, Ian Poulter or Martin Laird? Why, of course.

We're not selling results in journalism, and ESPN, for better or worse, is journalism in the 21st Century. We're selling celebrity.

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