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Nike Rollout Gives Flash Everywhere But Uniforms

AP Photo

Those who fear that Nike will turn N.F.L. uniforms into highlighter-hued, reflective-surfaced, overengineered showcases for fashion-forward football apparel have no cause for concern. Yet.

Nike unveiled the new uniforms Tuesday at Steiner Studios in Brooklyn, and with the exception of the Seattle Seahawks, every team escaped the event sartorially unscathed.

The new uniforms are a result of a deal that makes Nike the exclusive uniform and apparel provider for the N.F.L. for the next five years, a position Reebok had held for a decade.

With smoke machines and lasers, a Cinemascope-size movie screen and bone-rattling hip hop and drum-line music, the event was part fashion show and part pep rally.

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