Don't Buy Goodell's Spin

Don't Buy Goodell's Spin

As spin doctors go, Roger Goodell is his own teaching hospital. The NFL commissioner can perform plastic surgery on the perception of these labor negotiations as if it were a tummy tuck.

Sometimes, especially after he's massaged the facts into a total state of relaxation, you want to shake his hand and say, "Well played, Mauer." That's how good he can be -- which is one of the reasons the NFL owners hired him in the first place.

As the face of the league, Goodell reaches out in very human ways. The $1 salary announcement. The meet-and-greets with NFL fans. The conference calls with season-ticket holders. Very nice.

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