As spin doctors go, Roger Goodell is his own teaching hospital. The NFL commissioner can perform plastic surgery on the perception of these labor negotiations as if it were a tummy tuck.
Sometimes, especially after he's massaged the facts into a total state of relaxation, you want to shake his hand and say, "Well played, Mauer." That's how good he can be -- which is one of the reasons the NFL owners hired him in the first place.
As the face of the league, Goodell reaches out in very human ways. The $1 salary announcement. The meet-and-greets with NFL fans. The conference calls with season-ticket holders. Very nice.