When it comes to college athletics, everybody is allowed to make money, and the more of it, the better. Except for one group, the folks whose blood and sweat produce those cash bonanzas -- the athletes.
Consider what has happened in the past year or two:
The conferences are expanding, adding millions of dollars to league coffers.
Conferences, led by the Big Ten, have developed television networks to buttress the bottom line.
The Big Ten and Pac-10 -- which will change its name to the Pac-12 -- have enough teams to create a league title game, another financial windfall.