The LPGA Tour has always been a niche sport. It has its diehard fan base and it is an appealing sport to golfers who have an appreciation for the talents of the circuit's top players. Nonetheless, it is a minor sport with limited appeal. It can't compete with the big team sports and it can't match up with the firepower of a PGA Tour event, especially one with Tiger Woods and Phil Mickelson somewhere within the vicinity of the leaderboard.

For quite some time, the LPGA Tour went with a tried-and-true formula. They held their tournaments in minor markets such as Toledo, Rochester, Springfield and Palm Springs where they were the biggest game in town. The stars of the ladies' circuit were fan-friendly and easily identifiable from Nancy Lopez to Annika Sorenstam to Lorena Ochoa. There was also a glamorous element of the LPGA from Jan Stephenson in the 1970s to Natalie Gulbis today. Finally, they were very aware of their history and exposed it to their fan base.