Conference Swaps a Pathetic Money Grab

Conference Swaps a Pathetic Money Grab

It's the college sports equivalent of trading up for a trophy wife or moving to a haughtier zip code, the difference being that American universities are supposed to prioritize academia over high-stakes status swapping. Princeton Review rankings? By dumping conferences and moving to new ones, schools are mocking the educational imperative and reminding us that money grabs are more important to them than how they're perceived in the classroom.

To hell with memories, loyalties and geography. A chaotic game of musical chairs is ripping the traditional paradigm from its roots, prompting a mad rush for the best options -- i.e., superconferences that generate the most television revenue -- before the music stops and losers are left to settle for humbler digs. Whether it's Nebraska heading to the Big Ten or Colorado leading a charge to the Pac-10 that inevitably includes Texas, Oklahoma and two other Big 12 schools, everything we've known about tradition and regional rivalries is about to undergo a seismic shift.

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