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The Localization of Online Sports Media

Among the panels at 2.0 in Vegas was a star-studded one titled “The Future of Sports Media.” It featured Bethlehem Shoals (FreeDarko, Bloomsbury USA, The Sporting News’ The Baseline), Matt Ufford (WithLeather/Kissing Suzy Kolber/Warming Glow), Kevin Blackistone (Around the Horn/FanHouse/Shirley Povich Chair in Sports Journalism at the Univ. of Maryland), Amy K. Nelson (ESPN.com) and Ed Bunnell (VP Programing, FoxSports.com).

The panel was presented not long after Amy was assigned to the ESPN local microsite in Boston. Not surprisingly, especially with Nelson, a guy like Blackistone who has seamlessly transitioned from a major daily to digital (and succeeded in both) and with an executive from Fox Sports – who was doing local long before the...

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