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Rose Bowl Adds to Ducks' Brand Recognition

AP Photo

If the University of Oregon's Civil War victory over Oregon State on Thursday to clinch a trip to the Rose Bowl was like winning on a TV game show, the coming weeks will prompt the follow-up, "Johnny, tell the Ducks what they've won!"

In addition to the football team facing Ohio State on Jan. 1 in Pasadena, Calif., the University of Oregon will reap monetary rewards for winning the Pacific-10 Conference and landing in one of the nation's top bowl games.

Oregon will see sales of T-shirts and team apparel spike, analysts say, along with the kind of national exposure that's difficult to quantify but priceless to a regional university. The...

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