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The age-old rule is that if you want to raise money, you have to give away something.
For sports teams, this manifests itself in many forms, including personal seat licenses, and in the case of college sports, better seat locations or closer access to the program.
But the folks at Boise State are really going to test just how loyal their fans are. Yesterday, its athletic director Gene Bleymaier announced the formation of a non-profit organization (Boise State Broncos Inc.) that is seeking fans to invest in future Boise State athletic projects.
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