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Bill Simmons, Author of The Book of Basketball

Huffington Post

It is not hyperbole to say that Bill Simmons, aka The Sports Guy, is probably the most popular sportswriter in the country. And he got there via a path that, in the 1990's, was unconventional to say the least: he found an audience on the Internet. Simmons launched his "Boston Sports Guy" column on the web in 1997, following a stint at the Boston Herald. Since then, Simmons has cemented his place as one of ESPN.com's featured columnists and one of the most unique voices in our culture. For the twelve readers unfamiliar with his work, Simmons mixes a pure love of sports (often with a slant towards his hometown of Boston), while possessing the biggest infatuation with pop culture this side of "I Love the 90's" (which Simmons has appeared on). Writing from the voice of the common...

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