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For $25K, Brook Lopez Will Come to Your House

AP Photo

The reality of things is that most people don’t want to make the trek out to New Jersey to watch the wholly uninspiring Nets. Which is why the organization has to resort to these kinds of tacky moves in order to create buzz for itself. They have no other choice.

The Nets’ marketing team — God bless them — will do just about anything to get you to buy a ticket. In the summer, they made it clear that cheering for the opposition is more than encouraged (in fact, they’ll help you do it); now, for a large chunk of change, their players are not only required to play ball, but they’re also being made available for...

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